Andrew Canion

25 Jan 2020

🔗 Link Post: “Clayton Christensen dies at 67 after lifetime of business, spiritual influence - Deseret News”

Tad Walsh writing for Deseret News:

“A true disruptive innovation, he taught, first appealed only to a niche market and appeared less attractive than the powerful incumbent it eventually usurped. In fact, the incumbent typically looked down on it as inconsequential until it ate up huge swaths of its market share.”

This article rightly focuses on Christensen’s impactful theory of disruption.

In my work I often crib Christensen’s case study about the utility of a milkshake as part of the ‘jobs to be done’ theory.

Rest In Peace, Mr Christensen.